Molson, a Canadian beer company, has come up with an ingenious idea for its beer coasters, which is also an ecologically friendly one too. In a special campaign, they have infused their beer coasters with seeds, so that when planted and watered they should grow into black spruce trees.
Love the idea, but I am curious if the infusion of beer into these coasters as they fulfil their original task of soaking up beer, before they are planted will have any effect on the evolution of black spruce trees in the long run?
Source: DesignTaxi