Crave * v. 1 feel
a powerful desire for. 2 dated ask for: I must crave
your indulgence
ORIGIN: bef.
1000; ME craven, OE crafian (‘demand, claim as a
right’), of Gmc origin;
akin to ON krefja to demand, lay
claim to
Early February, when the mornings are still too dark
to be enjoyed by any stretch of the imagination and feeling as though I have a
starring role in the movie Ground Hog’s Day, I crawl behind my computer, backed
up by a pot of tea, with the idea of finding something for the ‘What’s Hot,
What’s Not’ spot in the Spring issue of the Connections magazine.
Yes, it would be easy to take the low road and continue on the traditional negative downward spiral of Monday morning that I so often suffer from, but I decide I should make a concerted effort to lift my spirits, after all I am writing for the spring issue of the Connections. This is a time of re-birth, when everything comes back to life again. The infernal snow and permanent living in ugly walking boots (party shoes in a bag) scenario, has come to an end and attractive footwear rules once more. Crocuses and snowdrops emerge, wagging tailed little lambs and fluffy chicks are born and yet, I crave something… My permanent bar of big chunk chocolate in the fridge is temporarily gone and I can’t lay the blame on anyone but myself, as my son is at school and I have yet to see a cat eat a piece of chocolate, let alone open a fridge door; although I must say I used to own a very clever large black tom cat who could open doors, but I digress.
So, I turn my attention to the Internet and tick in
the word crave. The search offers up a variety of sites, which
cover edibles, games, sexy videos, a perfume by Calvin Klein, as well as a
hospitality public relations and marketing services firm. That’s all very well
and good, but it doesn't hit the spot. How about Wikipedia? That
presents, of course, a definition in much the same way as my trusty Oxford
dictionary, some music, a band and a brand of cat food. With the party (Soul
Train) from a previous weekend still playing clearly in my mind, I idly tick in
crave and party, well nothing ventured as they say… and so I come across
The Crave Company. I enter their website hoping to be pleasantly
surprised.
First published in
the Connections magazine #27 Spring
2009
