Thursday, 10 January 2013

No Noise

It is 1909, & the retail store Selfridges had the original idea to create a Silence Room where busy shoppers could "retire from the whirl of bargains and the build up of energy" ... 

Fast forward to 2013, and they are doing it again as part of their No Noise initiative. 

Supported by a selection of recognizable brands, products and fashion items, which have been de-branded in order to emphasize quiet, in an increasingly noisy world where we are continually bombarded by information and over stimulated by advertising.

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