Friday, 18 June 2010

What's Hot, What's Not! - CRAVE


Crave * v. 1 feel a powerful desire for. 2 dated ask for: I must crave your indulgence
ORIGIN: bef. 1000; ME craven, OE crafian (‘demand, claim as a right’), of Gmc origin; akin to ON krefja to demand, lay claim to


Early February, when the mornings are still too dark to be enjoyed by any stretch of the imagination, and feeling as though I have a starring role in the movie Ground Hog’s Day, I crawl behind my computer, backed up by a pot of tea, with the idea of finding something for the ‘What’s Hot, What’s Not’ spot in the Spring issue of the Connections magazine. 




Yes, it would be easy to take the low road and continue on the traditional negative downward spiral of Monday morning that I so often suffer from, but I decide I should make a concerted effort to lift my spirits, after all I am writing for the spring issue of the Connections. This is a time of re-birth, when everything comes back to life again. The infernal snow and permanent living in ugly walking boots (party shoes in a bag) scenario, has come to an end and attractive footwear rules once more. Crocuses and snowdrops emerge, wagging tailed little lambs and fluffy chicks are born and yet, I crave something… My permanent bar of big chunk chocolate in the fridge is temporarily gone and I can’t lay the blame on anyone but myself, as my son is at school and I have yet to see a cat eat a piece of chocolate, let alone open a fridge door; although I must say I used to own a very clever large black tom cat who could open doors, but I digress.

So, I turn my attention to the Internet and tick in the word crave. The search offers up a variety of sites, which cover edibles, games, sexy videos, a perfume by Calvin Klein, as well as a hospitality public relations and marketing services firm. That’s all very well and good, but it doesn't hit the spot. How about Wikipedia? That presents, of course, a definition in much the same way as my trusty Oxford dictionary, some music, a band and a brand of cat food. With the party (Soul Train) from a previous weekend still playing clearly in my mind, I idly tick in crave and party, well nothing ventured as they say… and so I come across The Crave Company. I enter their website hoping to be pleasantly surprised.


The Crave Company has an interesting concept and their aim is
to, in their words:

‘innovatively connect urban gals to the sassiest, gutsiest, most inspiring people they need to know in town.’

With Soirees, gatherings and online networking, Crave can be found in a multitude of American states, Canada and more recently in Amsterdam too. A peek inside the one of the guides, shows great places to shop for sustainable, organic and Eco friendly products as well as addresses for up to the minute design, apparel, modern jewellery, places to eat and shops designed to pamper your pets. All of these are set up by women with an entrepreneurial flair. 

Much to my amazement there is even a Buzz party at an interior and lifestylestore: www.fridaynext.com, around the time I have planned to pay a visit to a friend in Amsterdam for a couple of days. Interested to meet some of these creative ladies living out their dreams, with one click I have the two of us signed up for the event.

Feeling somewhat uplifted and satisfied by this discovery, it is now


time to head for the nearest supermarket to complete the feeling. Purse in hand, I chuckle to myself as to how some old habits die-hard; it’s time for that big bar of chunky milk chocolate to resume its residence in my fridge again!






© Alison Day 

First published in the Connections magazine
#27 Spring 2010

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